“Bengal Auto Parts” is a start-up organization that offers a complete domestic and foreign Vehicle repair service as well as a full-featured retail parts store.

The Concept

The auto repair market has a lot of competition; however, almost all only offer service. “Bengal Auto Parts” will differentiate themselves by not only offering a hassle-free repair service, but a fully stocked parts store. Not only will this serve a wide range of customers for both service and parts, but the parts department will support the service department by allowing the service department to turnaround jobs far faster than the competition with generally all of the needed parts in stock and on location.

“Bengal Auto Parts” also differentiates themselves by having 10 bays at every location. This offers incredible value to customers who need their cars fixed right away. Waits for service and parts are ideas not entertained by “Bengal Auto Parts”. Lastly, “Bengal Auto Parts” offers unlimited shuttle service for repair customers making the entire service experience as painless and convenient as possible.

“Bengal Auto Parts” will attract and maintain a loyal customer base through their customer-oriented focus on business. All employees are trained and held responsible for providing superior service, developing a long lasting trust bond with customers. This is very important, especially in the auto repair industry where trust and honesty are not the image of repair facilities.